How to Select Outdoor Furniture for Multi-Location Restaurant Groups
Discover how to select outdoor furniture for multi-location restaurant groups. Selecting outdoor furniture is a major investment for any restaurant. But when you own or operate several locations, the stakes are even higher.
Learning how to select outdoor furniture for multi-location restaurant groups is all about finding a balance between brand consistency, durability, guest comfort, operational efficiency and cost across many different properties. Whether you operate a regional franchise or a national restaurant group, the right outdoor furniture can make your life easier while delighting guests at every location.
Outdoor dining isn’t going anywhere. Today’s diners have come to expect comfortable patio furniture and beautifully designed outdoor spaces from their favorite restaurants. Whether you have patios, taverns, rooftops or sidewalk seating, well-designed outdoor furniture can make guests comfortable and increase the amount of time they spend dining at your restaurant.
Why Outdoor Furniture is Important For Multiple Locations
Outdoor furniture sets the tone for your restaurant before guests even walk through the front door. First impressions start on the sidewalk.
Restaurant groups should consider each of these areas when thinking about outdoor furniture.
- Branding
- Guest experience
- Ease of maintenance
- Seating capacity
- Revenue
Investing in furniture that performs well will help your guests enjoy every location like they would their favorite local restaurant.
Maintaining brand standards is critical for restaurant groups that span multiple locations.
Establish Brand Standards First
Decide what furniture styles, colors and configurations work best with your brand before visiting furniture retailers.
Think about the following:
- Tables
- Chairs
- Benches
- Umbrellas
- Finish styles
Your furniture should reflect your restaurant's brand standards and ambiance.
Outdoor furniture is seen by guests before they enter your establishment. Creating uniformity between locations can improve brand awareness.
Prioritize Commercial-Grade Furniture
When you own multiple restaurants, buy furniture that is designed to hold up to the demands of a commercial hospitality environment.
Commercial grade furniture will be able to:
- Withstand frequent use
- Resist fading in sunlight
- Require minimal maintenance
- Last for many years
Commercial-grade outdoor furniture is made to keep its beautiful appearance year after year.
Cheap furniture will have to be replaced more frequently which can create inconsistencies between locations.
Investing in restaurant furniture that is built to last will save you money over time.
Choose Furniture That Performs in Your Climate
If your restaurant group is located in multiple climates, you’ll also want to consider how your furniture holds up to Mother Nature.
Don’t let humidity, rain or sunlight ruin your furniture. Look for sets that can withstand:
- Coastal climates
- Tropical environments
- Sunny states
- Rainy seasons
All Grosfillex furniture is manufactured to tolerate extreme weather conditions.
Weather resistant furniture allows you to select from a wider range of products that can be used across your entire restaurant group.
Work With a Commercial Furniture Supplier
Partnering with a commercial furniture supplier can make your furniture buying process much easier.
A commercial furniture supplier can help you:
- Standardize your restaurants
- Ease the process of large scale rollouts
- Ensure consistent quality
- Plan for future growth
- Streamline furniture replacement
At Grosfillex we have helped hundreds of restaurant groups streamline their furniture buying process.
Conclusion
How to select outdoor furniture for multi-location restaurant groups should start with commercial-grade furniture that can withstand the elements. Next, look for furniture that aligns with your brand standards and is comfortable for your guests. Don’t forget about streamlining your operations and planning for future growth. Following these tips will allow you to find furniture that suits the needs of your entire restaurant group.
Restaurant groups love Grosfillex because our commercial-grade furniture is built to withstand the elements. Visit with one of our outdoor furniture experts today and see how we can help you meet your business objectives while creating beautiful outdoor spaces. Contact us to learn more.
